The Future Of Vinyl
There has been a strong growth of interest in vinyl records from the warm sounds it produces to the gratification that collecting a vintage piece of music culture provides.
Over the past decade an industry that was thought to be dead, didn’t fully lose it’s following. Recent sales are even beginning to indicate that this classic medium’s return hasn’t gotten close to reaching its peak. Neilsen published their 2017 Year End Music Report for the United States showing that 14.3 million LPs were sold in the U.S., a 9% increase in units sold over 2016. This is a striking comparison when looking at a 19.6% drop in digital album sales, and a 16.5% fall in physical album sales.
With Neilsen’s focus of sales growth on mainly new or reissued vinyl, we can see that places like Urban Outfitters who idolize the vintage have created a buzz and attractiveness around physically owning music in a younger crowd. A crowd that was originally considered the generation to kill off the vinyl industry. Artists like Arctic Monkeys, Amy Winehouse, and the Gorillaz began selling albums on vinyl as well as CD that allowed having a tangible collection cool again with this younger generation.
But that’s not to discount the individuals who grew up on nothing but vinyl. Individuals who bought music from their favorite artists on fresh pressed PVC. Those who have collected decade’s worth of albums bought off the hard earned allowances of yester-year.
This corner of the market never stopped romanticizing the art of vinyl and made vintage local record stores and online selling of used, original pressings a booming enterprise. For some, searching online and digging through crates for a first issue or rare original mono pressing with the mint condition poster is what has kept them connected to the industry after all these years. Sales from independent sellers have proven that this treasure hunt has been a huge factor in what has kept the value of these early releases growing strong.
For Deano’s consistent customer base, these are the exact things that he offers. At prices comparable to what recent reissues are going for but at the authentic quality and sound that is not digitally altered. Great classics like Elvis, Pink Floyd or Johnny Cash as well as modern artists Black Sabbath, Fleetwood Mac and Michael Jackson sell like hot cakes and offer something special for anyone looking to add or start a record collection.
Not only through websites like Amazon or Discogs but with inventory selling through at local shops like Holy Cow and Vortex Records we’re getting all the signs of a bright and beautiful future for the industry of vinyl.